Apr 29 2008
Keeping Statistics High
The new expanded feedback percentages aren’t as new as some of the other changes, but they are still something that long-term sellers are getting used to. The percentages are broken down into four separate criteria, each with its own percentage of 0-5. The latest changes to the search engine, occurring at the same time as the feedback changes, have made the exact percentage point extremely important.
The default search is no longer what items are the best match that are ending the soonest. The new default is items that are being sold by people who have at least a 4.7 on each of the four criteria. Many sellers have found this hard to achieve because of unrealistic buyer expectations and the higher fees that sellers have to charge. One of the criteria is shipping and handling charges, which many sellers have had to raise with the latest round of fee increased. Add the fee increases to the upcoming postage increase and there’s a perfect storm of handling charges that sellers are simply going to have to charge to keep making a profit. All that sellers can do right now is to do the best they can and hope that the ratings will follow.
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