May 24 2008
Cutting the Length of eBay Product Descriptions
As I mentioned before, there are a lot of listings out there that are simply too long. This does turn away buyers, but it can do a lot more harm than that. It can also conceal the important information in the fluff. If the buyer has to skim through a lot of useless information, they may not see what they need to. This means that a used item may be bought by someone who thought it was used, or an item with a missing part may be bought by someone who will expect it to be whole.
Read through your listings and see what’s in there that shouldn’t be. Does it say that you’re a stay at home mother trying to make money? It shouldn’t. Does it say that you’re moving or that you have a garage full of stuff that you want to sell this summer? It shouldn’t say either of those things. There should be little to no personal information in the listing, no matter how “fun” it makes it seem. No, people will not come back to see whether you have cleaned out your garage and listed more things. People search by keywords and not by people who seem fun in a listing. Don’t waste your time, your customer’s time and the description space with things that shouldn’t be there.
2 Responses to “Cutting the Length of eBay Product Descriptions”
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Hi there,
I saw the Today link exchange post at WAHM a couple weeks ago and I put my blog down. I have linked you. Can you also link me back? I am at http://healthnewsroundup.today.com
Thanks!
You’re added. Thanks!