eBay Selling

This week I am going to concentrate on tips for improving the descriptions of eBay listings. The description that you write for your listings are extremely important for bringing in buyers. Many people don’t concentrate enough on their item listings, and some people concentrate too much.

The item descriptions can’t be too short or potential buyers aren’t getting enough information. One or two sentences is not enough to describe an item, no matter what the item is. Conversely, if the description is incredibly long, with lots of irrelevant information in it, a potential buyer will lose interest fast. Finding the right length so that the appropriate information is included but the listing isn’t too long can take a lot of practice. If you’re wondering what the perfect length is- there isn’t one.

Practicing with different description lengths and noticing how well they sell is one way to get the best description length. Another way is to look at the descriptions of items you’re interested in. How long were the listings? Why did you or didn’t you buy?

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