eBay Selling

There is no one answer to this question. The selling techniques are extremely important, as are the items being sold. Another important factor is the sell-through ratio. A low ratio means that you’ve listed a lot of stuff but sold very few. Low sell-throughs lead to a loss of profits and often mean no profits at all. It also matters whether you are selling part time or full time.

For a full time seller, $50-60K is not unheard of. It’s an amount that I consider to be a reasonable gauge of success. I have talked to sellers who made six figures and to sellers who make about $24K, all of whom sold full time. So, there is an extremely wide variation.

If you are selling full time and are closer to the $24K than the $100K mark, it’s time to reevaluate your business. You probably need to sell items with a higher profit margins or items that take less time to list and ship.

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