Jul 10 2008
The Yearly Summer Lull
If you’re seeing far fewer item views, bids and sales right now, don’t worry. It doesn’t mean that you’re doing anything wrong. The problem is simply the summer slowdown, and it happens every year. With people outdoors more, going on vacations and spending time with kids home for the summer, they have far less time for online shopping.
The problem this creates for a lot of sellers is that they continue listing the same number of items they did before and go broke doing it. To live out the summer doldrums, you may need to change your listing tactics for a few months.
One way to do this is to open an eBay store if you haven’t already. If you do have a store, start shifting the slowest items into store listings and let them sit there until summer. That way, you aren’t spending money each week to relist items that just won’t sell during the summer. The store listings keep the listings from getting too old to relist, so you won’t have to make a brand new listing in the fall. And, the items are still on eBay, so it is possible that they may sell from your store.
4 Responses to “The Yearly Summer Lull”
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Smart! I’ve been looking for ways to improve my selling. How much does opening a store cost? Is it really worth it?
It’s $15.95 a month and the listing fees per item are .03 for inexpensive items. I have a whole entry for tomorrow that goes into the math part and adds up the costs of regular listings vs. store listings.
Does that mean it is a good time for a buyer to find deals?
We haven’t started selling on eBay yet, but would love to. I hope we can do so easily and make a habit of it. With three kids we have loads of stuff to unload and never any time to throw together an garage sale even…so we’ll have to visit here more.
It’s a GREAT time to find deals. You’ll find fewer bidders this time of year than at any other time.