Dec 27 2008
Finding a Different Angle
Sometimes, an item just doesn’t have as wide an audience as you might like. Or, it might seem like a useless item that you might as well donate rather than try to sell. In those cases, the item may simply need a new angle to make sure it sells.
Take this listing. I don’t consider it a gret listing because the information that an actual book buyer would need (publication info.,page condition, etc.) was not included. But, since the book probably isn’t worth anything, they did a good job of rebranding it for a different purpose. The color alone might just sell it for people who have vintage book collections that are all dark colors. The seller tapped that niche effectively by thinking a little bit outside the box.
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